Rubén holds a degree in International Business from the Tecnol'gico de Monterrey and a master's degree in Agribusiness from the Universidad Panamericana. He served as Mexico's Agricultural Commercial Attach' in Chile and was previously Sales and Marketing Manager at PrimusLabs and NSF International. Rubén was avocado and mango Sales Manager for Europe and Asia at Freshkampo. He was General Manager of the Produce Marketing Association (PMA) in Mexico and Co-Founder of the companies Tomates Huerta Fertil and Tomates La Estacion. He currently serves as Country Manager of the International Fresh Produce Association (IFPA).