Rigoberto has been CEO from Hortifrut Mexico for 10 years. The most strategic country location for berry production and exportation to the United States. Blackberries, raspberries, and blueberries that are essentially commercialized by Hortifrut México exporting company are sent to the commercial platforms around the world according to the different destination markets. Rigoberto's responsibilities include managing company operations based on growth and expansion strategies to guarantee compliance with production, sales and profitability objectives set in line with the interests and expectations of the company. One of his main achievements is converting Hortifrut México the second player in raspberry and blackberry in the country. He has dedicated the last 18 years in agricultural business, retail and food services.