Juan graduated in Administration and Finance from the Universidad Panamericana, Guadalajara campus, specializing in Project Management and Operations Management. He was also part of the Senior Management Program for Companies in the Agri-Food Chain at IPADE, Guadalajara campus. He's proudly a 4th generation family who are dedicated to agriculture with 12 years of experience in berries. He currently serves as Director of Operations at the company Berrymex with production in Jalisco, Michoacán, Puebla, Sinaloa and Baja California. Juan is currently Vice President of Labor Welfare at the National Agricultural Council, Vice President at AHIFORES and Agricultural Vice President at Aneberries. He has participated as a special guest at the National Processed Raspberry Council based in Washington, representative of Mexico and Central America at the North American Raspberry and Blackberry Association. He was previously VP at the Agricultural Development Council of Jalisco and secretary of Aneberries.