Juan is a specialist in operations, logistics, storage, transportation and the marketing of agricultural products. In March 1996, he founded the 'Agricultural Markets Consulting Group' a company recognized for its management of information and data analysis of the main national and international agricultural markets. His deep knowledge of the markets allows him to generate essential tools for decision-making by producers, marketers, service providers, banking institutions, state governments and federal agencies. Many of the products developed under his direction are used in Speaker, Advisory Board private and government marketing schemes.