José Antonio currently serves as the Director of Innovation, New Ventures, and Smallholder Farmers for Latin America at Bayer Crop Science. His responsibilities focus on developing new business models through innovation, digitalization, and strategic alliances that contribute to increasing agricultural and livestock productivity for small producers in the LATAM region. He has been associated with Bayer Crop Science for over 25 years. Prior to his current position, he served as the Director of Agricultural Transformation and the Director of Crop Protection for Northern Latin America. Throughout his professional career, he has held various roles in diverse areas such as Commercial, Strategy, Finance, and New Business Development. He has been recognized twice with the Marketing Excellence Award for his projects. Born in Mexico City, José Antonio holds a degree in Chemical Engineering from the Universidad Autónoma Metropolitana. He earned an MBA from IPADE and holds academic certificates in Management and Leadership from the Kellogg School of Management, as well as in Innovation and Entrepreneurship from Stanford University. He is passionate about agribusiness, innovation, and good ideas. He is a board member of the EDUCAMPO Foundation and has also served on the boards of AMOCALI (Mexican Association of Organizations for Clean Fields A.C.) and PROCCYT (Crop Protection Science and Technology A.C.), where he was president during the 2018-2019 term.