
Francisco Mer'
Founder & CEO,
BLOOMS
Francisco is a serial entrepreneur with extensive experience in the financial sector, agribusiness and technology. He has a passion for building solutions to create more sustainable and equitable food systems which led him to found Blooms. Francisco was the CEO of FIRA and he later founded Agrofinanzas, a non-bank agribusiness supply chain finance company that was awarded by the G20. He founded Bankaool, the first fully licensed fintech bank in Mexico (exit). Francisco was Chief Product Officer of Banco Base and an executive director to its board. Currently he serves on the board of Banco Monex and Kubo Financiero.