Ana Paula Franco is the Senior Lead of Impact and Private Label at JÜSTO, Mexico's first fully digital supermarket. She holds a degree in Economics and a Master's in Economics and Business from Universidad Anáhuac, and has also pursued studies at prestigious global institutions such as Harvard and MIT. Her career is focused on project management with start-ups and small and medium-sized enterprises (SMEs) across various regions in Mexico. Before joining JÜSTO, Ana Paula served as the Coordinator for AcelerA,  Anáhuac's Business Accelerator, where she actively promoted entrepreneurship, emphasizing high-impact ventures, technology-based businesses, and sustainable, inclusive practices, particularly in financial inclusion. Her commitment to gender equity has also led her to represent NGOs at international forums. In addition to her professional roles, Ana Paula has been a lecturer at Universidad  Anáhuac for the past five years, teaching Leadership and Entrepreneurship.