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From WhatsApp to Water Savings: How Carlota Is Transforming Agriculture in Mexico
Ahead of the World Agri-Tech Innovation Summit in Mexico, we spoke with Julio Lopez, Digital Farming Solutions Manager - NORLA at Bayer, about the story behind Carlota: a digital irrigation support tool designed hand-in-hand with farmers.
Born from urgent challenges in Mexican agriculture, Carlota is a clear example of how listening, co-creation, and simplification can turn complex technology into practical solutions. Julio shares:
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How Bayer used UX research to understand farmers’ realities and design a tool rooted in their needs.
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Why collaboration with farmers was essential to overcoming barriers and building trust.
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The importance of accessibility, from adapting technical data into farmer-friendly formats, to delivering insights through WhatsApp so everyone in the field can use them.
Watch the full interview to discover how Carlota is helping farmers make smarter irrigation decisions, and why cooperation between innovators and producers is key to scaling climate-smart solutions.
This interview offers a preview of the topics Julio will discuss at World Agri-Tech in Mexico on October 28 and 29, where he will host a Roundtable discussion to share more information on precision irrigation and how to improve water usage through technological innovation. Explore the full program and the more than 80 speakers. Explore the full program and the more than 80 confirmed speakers.
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